Abstract: This article advances a hierarchy-centered approach to the study of international social pressure on states. Prior scholarship has centered on the exposure of a gap between word and deed as key for social pressure. We argue that the scholarship on social pressure would benefit from paying more attention to the centrality of social hierarchies in the dynamics and effects of social pressure on states. It is through comparative assessments — the normative ordering of states as superior and inferior and placement in a social hierarchy — that social pressure is exerted and states are prodded into action. States positioned at the top or in the middle of normative hierarchies may be subjected to different social pressure than states positioned at the bottom. Developing this claim, we contend that normative hierarchies come in several forms. Reflecting on the dynamics of these normative hierarchies is important in and of itself, in our view, as it provides a deeper understanding of how norms generate shame, embarrassment, or status anxiety. That said, understanding normative hierarchies also gives us added purchase on explaining how states manage the social pressure of being ranked.