Abstract: This paper examines the Narendra Modi administration’s use of three specific soft power assets of India – Buddhism, Diaspora, and Yoga – in diplomacy in service of the country’s national interests. It attempts to address the following questions: What is the main purpose of the Modi administration’s soft power strategy and the reasons behind the promotion and utilization of these three assets? What are the impediments to India’s soft power projection ability? Finally, how can the Modi administration better exploit India’s soft power advantages? This paper demonstrates how the Modi administration is making efforts to project India’s soft power in the service of larger strategic goals. The use of soft power is designed to complement India’s conventional diplomacy, boost its international image, project it as a peaceful rising power, improve relations with other countries, and help attract foreign investment, technology, and tourists in order to promote economic growth and development.
