Abstract: National image is an important component of national interests and a key indicator of a country’s comprehensive strength. National image is also an integral part of a country’s foreign strategy. With further promotion of the going global strategy, Chinese overseas enterprises have become important participants in globalization and thus major actors shaping China’s national image. However, several overseas enterprises have adversely affected China’s national image due to lack of cooperation, lack of legal concepts, lack of environmental awareness, ignorance of social responsibility and cultural differences. To this end, the Chinese government should focus on raising awareness among overseas enterprises about national image, establishing a clear mechanism for the entry and exit of overseas enterprises, fostering publicity among overseas enterprises, strengthening the guidance of overseas enterprises in performing their duties, and guiding Chinese overseas enterprises to actively and effectively shape a responsible national image. Full text available here.