Abstract: Has the ‘ASEAN Way’ – a set of rules of the Association of Southeast Asian Nations (ASEAN) centered on the principle of non-interference and consensus decision-making – really established its position as an ASEAN norm? This paper aims to analyze the discourses of each ASEAN country and empirically explain their attitudes toward the norm. Specifically, I review various documentations to examine how various ASEAN diplomats have used the term ‘ASEAN Way.’ How did they come to call the principle of non-interference and consensus decision-making ‘ASEAN Way’ in the early 1990s? Why have they begun using the term negatively, as something to be reformed, in recent years? By describing the discourses on the ‘ASEAN Way’ and their changes over the years, I show that the rationality of non-interference and consensus decision-making has changed over time and shifted the positioning of the ‘ASEAN way’ as a symbol. This presents a new and empirical interpretation of the changes in ASEAN Norms.